PR Strategy & Planning ∙ 12 min read
How to Write a Communication Plan (with Templates & Tips for AI Visibility)
Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
Media Database ∙ 22 min read
Best Media Database in 2025: Top 9 Tools for PR Pros
Bart Donda ∙ 7 Jul 2025
Have you ever had the perfect story to tell but no one to tell it to? The right journalists can get you amazing media coverage, but how do you know who to contact? And it's not like most PR pros have hundreds of relevant journalists on speed dial. The answer lies in media databases. With […]
PR Measurement & Analytics ∙ 12 min read
How to Measure the ROI of PR (With Metrics That Actually Matter)
Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
PR Crisis Management, PR Strategy & Planning ∙ 12 min read
Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies
Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
PR Strategy & Planning, Reputation Management ∙ 9 min read
Crafting the Perfect Public Relations Statement: A Guide for Success
Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]
PR Measurement & Analytics ∙ 15 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 25 Jun 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Strategy & Planning, PR Tools & Software ∙ 10 min read
What is Media Intelligence and What Can It Do for Your Business?
Kamila Hanson ∙ 24 Jun 2025
Just tracking mentions isn’t enough anymore. Brands are being talked about across hundreds of channels — from podcasts and industry blogs to viral TikToks and forum threads. But without deeper analysis, most of that data goes to waste. The real opportunity? Turning those scattered mentions into insights that actually drive strategy. That’s where media intelligence […]
PR Tools & Software ∙ 16 min read
The 7 Best Cision Alternatives for 2025 (Features & Pricing)
Zuzanna Dora ∙ 23 Jun 2025
Cision is one of the most widely recognized PR tools— used for media monitoring, journalist outreach, and press release distribution. But depending on your team’s size and needs, it may not always be the best fit. Whether you're a fast-growing brand, a small in-house comms team, or a PR agency looking for a more intuitive, […]
PR Tools & Software ∙ 21 min read
Best Media Measurement Tools for PR in 2025: 30+ Top Choices
Mile Zivkovic ∙ 23 Jun 2025
Did you know that PR professionals who use data-driven insights are 2.5 times more likely to get increased budgets for their campaigns? In the age of AI, it's easier than ever to track your PR efforts across various media channels. The problem is that there are so many media measurement tools that it can feel […]
PR Tools & Software ∙ 19 min read
13 Top Brand Monitoring Software for PR Managers Compared (2025)
Zuzanna Dora ∙ 18 Jun 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. Prowly is the best brand monitoring […]
PR Tools & Software ∙ 22 min read
17 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 16 Jun 2025
Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence. A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very […]
PR Strategy & Planning, PR Tools & Software ∙ 16 min read
Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)
Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
