PR Tools & Software ∙ 16 min read
The 7 Best Cision Alternatives for 2025 (Features & Pricing)
Zuzanna Dora ∙ 23 Jun 2025
Cision is one of the most widely recognized PR tools— used for media monitoring, journalist outreach, and press release distribution. But depending on your team’s size and needs, it may not always be the best fit. Whether you're a fast-growing brand, a small in-house comms team, or a PR agency looking for a more intuitive, […]
PR Tools & Software ∙ 19 min read
13 Top Brand Monitoring Software for PR Managers Compared (2025)
Zuzanna Dora ∙ 18 Jun 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. Prowly is the best brand monitoring […]
PR Crisis Management ∙ 20 min read
PR Crisis Management Playbook: What the Pros Won’t Tell You
Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
Press Release Writing and Content Creation ∙ 14 min read
Press Release Format and Structure (w/ Tips and Examples)
Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
PR Strategy & Planning ∙ 13 min read
How to Conduct a Brand Analysis: 3 Steps + 12 Metrics to Cover
Zuzanna Dora ∙ 31 Jan 2025
Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Turn your insights into results with Prowly – an all-in-one PR platform. What […]
CSR & Crisis Communication ∙ 14 min read
Best PR Crisis Management Software Comparison: 6 Options to Consider
Zuzanna Dora ∙ 29 Jan 2025
If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have – it's essential. Let's help you choose […]
PR Strategy & Planning ∙ 17 min read
Guide to Brand Awareness Campaigns for PR Specialists
Zuzanna Dora ∙ 29 Nov 2024
Struggling to get attention from your target audience? (Painfully) seeing they don't distinguish your offer from competitors? We get it. With competition that's faster than ever and strong brands just getting stronger, you need to fight for consumer awareness. Targeted brand awareness campaigns are the answer. Let us walk you through crafting campaigns that align […]
PR Strategy & Planning ∙ 16 min read
Best Brand Awareness Strategies Overview (with Examples)
Zuzanna Dora ∙ 28 Nov 2024
Have you heard that brand awareness activities don't translate into monetary value? Well, here's a study to change your stakeholders' minds. In 2020, McKinsey stated it clearly: the top 40 strongest brands significantly outperform the MSCI benchmark in a 20 year perspective. Strong brands perform better, attracting (and retaining) more clients. It's a must-have for […]
PR Measurement & Analytics ∙ 12 min read
Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)
Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Why […]
PR Strategy & Planning, Reputation Management ∙ 12 min read
Corporate Reputation Management: Strategies for PR Pros
Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
PR Measurement & Analytics, PR Strategy & Planning ∙ 14 min read
29 PR KPIs You Should Measure: A Guide for PR Professionals
Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
PR Industry News & Trends ∙ 11 min read
Best PR Newsletters in 2025: 18 Picks for PR Professionals
Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills. Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
