PR Measurement & Analytics ∙ 12 min read
How to Measure the ROI of PR (With Metrics That Actually Matter)
Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
PR Measurement & Analytics ∙ 15 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 25 Jun 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Measurement & Analytics ∙ 9 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 30 May 2025
A media mention occurs any time your brand name — or a keyword you're tracking — appears in the media. These mentions can show up in a variety of formats, including print newspapers, online news articles, magazines, blog posts, and even podcasts or social media. Tracking media mentions is essential for understanding your brand’s visibility and reputation […]
PR Measurement & Analytics ∙ 15 min read
Share of Voice Guide: Calculation, Tools, and Best Practices
Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]
PR Measurement & Analytics ∙ 15 min read
Brand Metrics - How to Measure Your Brand Impact
Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
PR Measurement & Analytics ∙ 12 min read
What is Brand Performance and How to Measure It in 2025
Mile Zivkovic ∙ 22 Apr 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, […]
PR Measurement & Analytics ∙ 13 min read
Brand Reputation Management: How to Measure, Report, and Protect Your Brand
Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
PR Measurement & Analytics ∙ 8 min read
Top Social Media Metrics to Track for PR Teams in 2025
Mile Zivkovic ∙ 6 Mar 2025
Running social media campaigns without tracking results is like participating in a race without a leader board. Sure, you might have fun, but what's the actual point? The problem with monitoring social media performance is that there is so much you can track that it's easy to do too little or too much. Analyzing social […]
PR Measurement & Analytics ∙ 9 min read
PR Evaluation: Top Metrics and Tools to Use in 2025
Mile Zivkovic ∙ 3 Mar 2025
You can't improve what you don't measure. And unfortunately for the world of public relations, a lot of the campaigns that PR pros do are considered nice to have rather than essential. The key reason? You're not evaluating the success of your PR efforts. And even when PR teams measure something, it's most often vanity […]
PR Measurement & Analytics ∙ 9 min read
Daily Media Monitoring—How to Stay Ahead of the News Cycle
Mile Zivkovic ∙ 3 Mar 2025
If marketing and PR are your bread and butter, you should always know what your target audience is saying about you. But even broader than that, what does the general public think about your brand and how are media outlets reporting on you? Checking in occasionally is just not an option, you need daily media […]
PR Measurement & Analytics ∙ 8 min read
What are Press Release Analytics and How Do they Work?
Mile Zivkovic ∙ 28 Feb 2025
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know […]
