Reputation PR Effective Strategies Prowly
 · 12 min read

How to Write a Communication Plan (with Templates & Tips for AI Visibility)

Dominika Kuras · 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]

Latest articles

Best Media Database
 ∙ 22 min read

Best Media Database in 2025: Top 9 Tools for PR Pros

Bart Donda ∙ 7 Jul 2025
Have you ever had the perfect story to tell but no one to tell it to? The right journalists can get you amazing media coverage, but how do you know who to contact? And it's not like most PR pros have hundreds of relevant journalists on speed dial. The answer lies in media databases. With […]
Icons symbolizing media coverage: remote, mobile, microphone, charts and chat bubbles.
 ∙ 12 min read

How to Measure the ROI of PR (With Metrics That Actually Matter)

Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
,  ∙ 12 min read

Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies

Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
,  ∙ 9 min read

Crafting the Perfect Public Relations Statement: A Guide for Success

Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]
What are Brand Mentions and How Track and Analyze Them
 ∙ 15 min read

What Are Brand Mentions and How to Track & Analyze Them

Mile Zivkovic ∙ 25 Jun 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
,  ∙ 10 min read

What is Media Intelligence and What Can It Do for Your Business?

Kamila Hanson ∙ 24 Jun 2025
Just tracking mentions isn’t enough anymore. Brands are being talked about across hundreds of channels — from podcasts and industry blogs to viral TikToks and forum threads. But without deeper analysis, most of that data goes to waste. The real opportunity? Turning those scattered mentions into insights that actually drive strategy. That’s where media intelligence […]

Editor's choice

 ∙ 12 min read

How to Write a Communication Plan (with Templates & Tips for AI Visibility)

Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
Best Media Database
 ∙ 22 min read

Best Media Database in 2025: Top 9 Tools for PR Pros

Bart Donda ∙ 7 Jul 2025
Have you ever had the perfect story to tell but no one to tell it to? The right journalists can get you amazing media coverage, but how do you know who to contact? And it's not like most PR pros have hundreds of relevant journalists on speed dial. The answer lies in media databases. With […]
Icons symbolizing media coverage: remote, mobile, microphone, charts and chat bubbles.
 ∙ 12 min read

How to Measure the ROI of PR (With Metrics That Actually Matter)

Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
,  ∙ 12 min read

Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies

Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
,  ∙ 9 min read

Crafting the Perfect Public Relations Statement: A Guide for Success

Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]

Most popular

 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 7 min read

How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...

PR Outreach & Media Relations

a purple pen on a red background
 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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