Media Monitoring, PR Tools & Software ∙ 15 min read
Best Brandwatch Alternatives: Compare Features and Pricing in 2025
Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
Media Monitoring, PR Tools & Software ∙ 14 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 21 May 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Media Monitoring, PR Tools & Software ∙ 11 min read
Top Keyword Monitoring Tools for PR Pros in 2025
Mile Zivkovic ∙ 20 May 2025
Where I am from, there is a superstition that every time you hiccup, someone, somewhere, just mentioned your name. Imagine you did the same every time someone talks about you online. The truth is that you don't have to imagine it, because there are keyword tracking apps that do exactly this: alert you every time […]
Media Monitoring ∙ 9 min read
How Much Does Media Monitoring Cost (2025 Pricing Guide)
Gina Nowicki ∙ 7 May 2025
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories). Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
Media Monitoring, PR Tools & Software ∙ 8 min read
Broadcast Monitoring Services: Guide on Tracking TV & Radio Mentions
Natalia Koltunova ∙ 6 May 2025
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 8 min read
How to Create Effective Media Monitoring Queries (with Real-Life Examples)
Karolina Borak ∙ 25 Apr 2025
When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. Is there a simpler way to create effective monitoring searches?
Media Monitoring ∙ 20 min read
The Best 13 Media Monitoring Services for PR (2025 Buyer's Guide)
Gina Nowicki ∙ 22 Apr 2025
The best media monitoring software on the market is enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
Media Monitoring ∙ 20 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
Media Monitoring, PR Tools & Software ∙ 5 min read
Introducing New Sources with Print and Broadcast Monitoring
Kamila Hanson ∙ 2 Sep 2024
There’s no such thing as having too many media monitoring sources. At Prowly, we’re constantly innovating and making it easier for you to track and analyze all kinds of media—online, social listening, broadcast and print. In addition to simply keeping informed, with a comprehensive media monitoring solution you can finally leverage real data to shape […]
Media Monitoring ∙ 9 min read
Media Monitoring for PR Professionals: Importance, Advantages & More
Prowly ∙ 29 May 2024
Media monitoring is not just nice to have—it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why is media […]
Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 11 Dec 2023
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
