Dominika Kuras

Marketing & Communications Specialist
 ∙ 12 min read

How to Write a Communication Plan (with Templates & Tips for AI Visibility)

Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
Icons symbolizing media coverage: remote, mobile, microphone, charts and chat bubbles.
 ∙ 12 min read

How to Measure the ROI of PR (With Metrics That Actually Matter)

Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
,  ∙ 15 min read

Best Brandwatch Alternatives: Compare Features and Pricing in 2025

Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
,  ∙ 10 min read

Brand Perception: A PR-Centric Guide to Manage Public Opinion

Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
 ∙ 15 min read

Brand Metrics - How to Measure Your Brand Impact

Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
,  ∙ 12 min read

Reputation Marketing: How to Shape Public Perception

Dominika Kuras ∙ 11 Apr 2025
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album — and taught us all how to shake it off — she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, we’ll explore how […]
 ∙ 20 min read

Social Media Reputation Management: How to Control Your Online Image

Dominika Kuras ∙ 10 Apr 2025
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when […]
 ∙ 11 min read

The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity

Dominika Kuras ∙ 28 Feb 2025
Your brand could be making waves online right now—and you wouldn’t even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions don’t drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. […]
 ∙ 11 min read

How to Choose the Best Reputation Management Software? (+ Examples)

Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
 ∙ 11 min read

How to Measure Brand Awareness (a Guide + Tool List)

Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
 ∙ 12 min read

What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Dominika Kuras ∙ 29 Jan 2025
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand […]
 ∙ 11 min read

Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
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