PR Strategy & Planning ∙ 12 min read
How to Write a Communication Plan (with Templates & Tips for AI Visibility)
Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
PR Measurement & Analytics ∙ 12 min read
How to Measure the ROI of PR (With Metrics That Actually Matter)
Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
PR Crisis Management, PR Strategy & Planning ∙ 12 min read
Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies
Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
PR Strategy & Planning, Reputation Management ∙ 9 min read
Crafting the Perfect Public Relations Statement: A Guide for Success
Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]
PR Measurement & Analytics ∙ 15 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 25 Jun 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Strategy & Planning, PR Tools & Software ∙ 10 min read
What is Media Intelligence and What Can It Do for Your Business?
Kamila Hanson ∙ 24 Jun 2025
Just tracking mentions isn’t enough anymore. Brands are being talked about across hundreds of channels — from podcasts and industry blogs to viral TikToks and forum threads. But without deeper analysis, most of that data goes to waste. The real opportunity? Turning those scattered mentions into insights that actually drive strategy. That’s where media intelligence […]
PR Strategy & Planning, PR Tools & Software ∙ 16 min read
Top 5 Media Monitoring Services & Tools in The UK (2025 Guide)
Mile Zivkovic ∙ 12 Jun 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution […]
PR Measurement & Analytics ∙ 9 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 30 May 2025
A media mention occurs any time your brand name — or a keyword you're tracking — appears in the media. These mentions can show up in a variety of formats, including print newspapers, online news articles, magazines, blog posts, and even podcasts or social media. Tracking media mentions is essential for understanding your brand’s visibility and reputation […]
CSR & Crisis Communication, PR Crisis Management ∙ 14 min read
Social Media Crisis Management: How-to Guide for 2025
Mile Zivkovic ∙ 21 May 2025
Ever had one of those days when things suddenly blow up online and your notifications won’t stop pinging? That’s what a social media crisis can feel like—fast-moving, a bit overwhelming, and often unexpected. But here’s the thing: you’re not just watching from the sidelines. You’ve got the tools, the access, and the voice to step […]
PR Crisis Management, PR Strategy & Planning ∙ 11 min read
Why is Brand Protection Important in PR? Useful Tips and Strategies
Kamila Hanson ∙ 16 May 2025
PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, […]
PR Measurement & Analytics ∙ 15 min read
Share of Voice Guide: Calculation, Tools, and Best Practices
Gina Nowicki ∙ 28 Apr 2025
PR success is best confirmed through careful PR measurement and your brand's share of voice is one of the most common metrics used by both agencies and PR marketing teams. But what is Share of Voice exactly and why does it even matter? Share of Voice, also known as SOV, is the percentage of mentions your brand has […]
PR Strategy & Planning, Reputation Management ∙ 10 min read
Brand Perception: A PR-Centric Guide to Manage Public Opinion
Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
