PR Crisis Management, PR Strategy & Planning ∙ 12 min read
Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies
Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
PR Strategy & Planning, Reputation Management ∙ 9 min read
Crafting the Perfect Public Relations Statement: A Guide for Success
Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]
PR Strategy & Planning, PR Tools & Software ∙ 10 min read
What is Media Intelligence and What Can It Do for Your Business?
Kamila Hanson ∙ 24 Jun 2025
Just tracking mentions isn’t enough anymore. Brands are being talked about across hundreds of channels — from podcasts and industry blogs to viral TikToks and forum threads. But without deeper analysis, most of that data goes to waste. The real opportunity? Turning those scattered mentions into insights that actually drive strategy. That’s where media intelligence […]
PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most
Kamila Hanson ∙ 9 Jun 2025
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
PR Tools & Software ∙ 16 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 27 May 2025
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
PR Crisis Management, PR Strategy & Planning ∙ 11 min read
Why is Brand Protection Important in PR? Useful Tips and Strategies
Kamila Hanson ∙ 16 May 2025
PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, […]
PR Measurement & Analytics ∙ 13 min read
Brand Reputation Management: How to Measure, Report, and Protect Your Brand
Kamila Hanson ∙ 11 Apr 2025
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between […]
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
PR Strategy & Planning ∙ 12 min read
What is PR Link Building? With Relevant Tips and Strategies in 2025
Kamila Hanson ∙ 6 Mar 2025
Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. More people, more potential sales you can close, or simply more of your […]
PR Industry News & Trends ∙ 13 min read
5 PR Trends to Jump On in 2025 (+ Tips and Tactics)
Kamila Hanson ∙ 4 Mar 2025
Some industries are as slow as a turtle when it comes to change, but not PR. One day, you’re grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just […]
Media Monitoring ∙ 20 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Outreach & Media Relations, PR Strategy & Planning ∙ 15 min read
The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact
Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
