PR Measurement & Analytics

 ∙ 11 min read

The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity

Dominika Kuras ∙ 28 Feb 2025
Your brand could be making waves online right now—and you wouldn’t even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions don’t drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. […]
How to Measure PR Success
 ∙ 14 min read

How to Measure PR Campaign Results: a Guide to Success

Mile Zivkovic ∙ 25 Feb 2025
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements […]
 ∙ 18 min read

How to Conduct a Brand Audit — the 2025 Guide

Mile Zivkovic ∙ 21 Feb 2025
A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you. This […]
 ∙ 11 min read

How to Measure Brand Awareness (a Guide + Tool List)

Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
 ∙ 12 min read

What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Dominika Kuras ∙ 29 Jan 2025
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand […]
 ∙ 11 min read

Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
 ∙ 12 min read

Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)

Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Why […]
Pink and purple icons of laptop, scale, tv, remote, mobile and charts on light purple background symbolizing PR KPIs
,  ∙ 14 min read

29 PR KPIs You Should Measure: A Guide for PR Professionals

Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
a flat lay 2D illustration on a yellow background with hands holding paper and some random charts, smiling and sad faces and speech bubbles that all shows brand sentiment
 ∙ 11 min read

How to Measure Brand Sentiment in PR - The 2025 Guide

Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
Best PR Reporting Tools
 ∙ 11 min read

The Best PR Reporting Tools Available To You Right Now

Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR […]
What's earned media?
 ∙ 14 min read

What Is Earned Media? Definition, Benefits, Campaign Examples

Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
 ∙ 8 min read

How to Make Every Part of Your PR Content Strategy More Data-Driven

Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
1 2 3 4
crossmenu