PR Tools & Software ∙ 13 min read
The Best 7 Muck Rack Competitors & Alternatives for 2025 (Features & Pricing)
Natalia Koltunova ∙ 10 Jun 2025
Looking for a Muck Rack alternative that actually fits your team's size, budget and workflow? As PR becomes more data-driven and media landscapes shift, many small and mid-sized comms teams are rethinking their PR toolkits. Whether you're a growing agency juggling multiple clients or an in-house team looking to pitch smarter—not harder—this guide covers the […]
PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2025: Metrics That Matter Most
Kamila Hanson ∙ 9 Jun 2025
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
PR Tools & Software ∙ 9 min read
Meltwater Pricing—How Much Does Meltwater Cost in 2025?
Mile Zivkovic ∙ 3 Jun 2025
Meltwater is PR software platform that helps track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Unfortunately, Meltwater pricing is impossible to find on their website. Based on research and user […]
PR Measurement & Analytics ∙ 9 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 30 May 2025
A media mention occurs any time your brand name — or a keyword you're tracking — appears in the media. These mentions can show up in a variety of formats, including print newspapers, online news articles, magazines, blog posts, and even podcasts or social media. Tracking media mentions is essential for understanding your brand’s visibility and reputation […]
PR Tools & Software ∙ 4 min read
Muck Rack Pricing in 2025 – How Much Does it Cost? [+ Muck Rack Alternatives]
Bart Donda ∙ 30 May 2025
Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more. Unfortunately, Muck Rack pricing is impossible to find […]
Media Monitoring, PR Tools & Software ∙ 15 min read
Best Brandwatch Alternatives: Compare Features and Pricing in 2025
Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
PR Tools & Software ∙ 16 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 27 May 2025
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
AI in Public Relations ∙ 12 min read
AI in Public Relations: Benefits, Use Cases & Ethical Considerations
Nicholas Berryman ∙ 23 May 2025
When ChatGPT first launched, it turned the world of work upside down. From the intern to the CEO, everyone started using generative AI to save time and become more efficient. Public relations is no different and, very quickly, we got new AI tools for public relations, for everything from social media automation to handling crisis management. […]
CSR & Crisis Communication, PR Crisis Management ∙ 14 min read
Social Media Crisis Management: How-to Guide for 2025
Mile Zivkovic ∙ 21 May 2025
Ever had one of those days when things suddenly blow up online and your notifications won’t stop pinging? That’s what a social media crisis can feel like—fast-moving, a bit overwhelming, and often unexpected. But here’s the thing: you’re not just watching from the sidelines. You’ve got the tools, the access, and the voice to step […]
Media Monitoring, PR Tools & Software ∙ 14 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 21 May 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
AI in Public Relations ∙ 15 min read
18 Best AI Tools for Public Relations in 2025
Mile Zivkovic ∙ 21 May 2025
Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for AI in public relations, for activities such as: There are certain potential risks to these tools, such as accuracy and privacy concerns. However, AI tools for PR can help you […]
PR Tools & Software ∙ 14 min read
Top Communication Measurement Tools for PR Pros (2025)
Mile Zivkovic ∙ 20 May 2025
Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too. All it takes is the right tool […]
