In the digital age, a well-organized online press room is a vital component of an effective PR strategy. PR professionals must leverage its potential to boost outreach.

What do the best online newsrooms look like, then? 🧐 Here is your answer ⤵️

7 Best examples of online newsrooms 

1. Access Ventures
2. Spotify Germany
3. MakoLab
4. Tidal Poland
5. Ashley May
6. Sarens
7. Brydge

What is an online newsroom?

Let's briefly revisit the definition of an online newsroom to ensure we all understand the term the same way.

An online newsroom or press room is a single page hosting all your press releases and company news. It's a controlled platform where you manage your narrative and share updates. It's a resource for journalists, influencers, customers, and employees.

Read more about it in What Is an Online Newsroom & Why Do You Need One?

7 Best examples of online newsrooms 

Look at website newsroom examples that stood out for us (or skip the best brand newsrooms entirely and see how you can create yours). 

Before you dive into the examples, remember that with dedicated PR tools like Prowly, your press page can rank among the best online newsrooms.

Online newsroom example #1: Access Ventures

Recognized as a leading voice in values and mission-aligned investing, Access Ventures is a private operating foundation that wants to change how the world invests. To share their values and amplify their reach, they created a corporate newsroom that they now use to spread the word about their good work with financial journalists and potential investment partners. 

It’s one of the best press page examples out there, mostly because it makes it easy for the media to follow the news. Relevant press releases, a downloadable press kit, and the follower/subscriber functionality that lets journalists subscribe to their newsroom website—it has everything that’s needed to build & foster relationships with the media.

Online newsroom example #2: Spotify Germany

The Spotify Presse newsroom is a prime example of how a brand can streamline its global PR efforts while maintaining a strong and consistent voice.

As one of the world's leading music streaming platforms, Spotify ensures that its newsroom is not just a repository for press releases but a strategic communication tool.

The newsroom provides localized news, corporate announcements, and industry insights, making it a valuable resource for journalists, media professionals, and stakeholders worldwide. With a clean, user-friendly layout and easily accessible press contacts, Spotify makes it simple for media professionals to find the latest company updates.

By integrating press kits, multimedia assets, and featured stories, the Spotify Presse newsroom effectively supports its brand narrative, corporate reputation, and media relations efforts on a global scale.

Online newsroom example #3: MakoLab

MakoLab is a team of technology experts working on different projects in the digital transformation field. They’ve successfully provided their clients with dedicated solutions to help them build relationships with their users, grow their businesses, and increase their market value. 

The experts at MakoLab are no strangers to new technologies and digital platforms, which might be one of the reasons why they decided to create their newsroom website with a dedicated online press room tool (and they didn’t even have to involve their IT team to do so!).  

Online newsroom example #4: Tidal Poland

The TIDAL newsroom exemplifies how a brand can use its PR hub not just for corporate communications but also to reinforce its unique identity and cultural influence.

As a global music streaming service known for its high-fidelity sound and artist-first approach, TIDAL leverages its newsroom to share company news, partnerships, and exclusive content initiatives.

The newsroom is designed to be clean, accessible, and highly visual, ensuring that journalists and media professionals can easily navigate press releases, executive statements, and multimedia assets. By blending industry updates with compelling brand storytelling, TIDAL positions itself as more than just a streaming service—it's a thought leader in music, technology, and artist empowerment.

This newsroom approach strengthens brand credibility while keeping the media and stakeholders engaged with the latest developments in the industry.

Online newsroom example #5: Ashley May

Speaking of well-designed, very visual online newsroom examples—take a look at Ashley May, a fashion start-up based in Leeds, UK. Even though they’ve just started, they have already created a brand newsroom with everything a journalist might need to write about them: a press kit, press releases, an “About Us” section, social media streams, and links to the main page.

Online newsroom example #6: Sarens

The Sarens brand newsroom exemplifies how a well-structured newsroom can serve as both an informational hub and a storytelling platform. Specializing in heavy lifting and engineered transport, Sarens uses its newsroom to highlight large-scale projects, industry innovations, and corporate milestones.

Their approach is particularly effective because it combines technical expertise with compelling narratives, making complex engineering achievements accessible to both industry professionals and the general public. Additionally, their newsroom is regularly updated with press releases and case studies, ensuring that journalists and stakeholders always have access to the latest company insights.

By integrating rich visuals, videos, and detailed reports, Sarens successfully turns its newsroom into a dynamic PR asset that reinforces its brand authority in the construction and engineering sector.

Online newsroom example #7: Brydge

One look at their brand newsroom, and you can easily guess what Brydge is all about. It’s the fastest-growing tablet keyboard brand for the Apple iPad and Microsoft Surface, offering a wide range of premium mobile and desktop accessories. 

At some point, the team at Brydge needed a dedicated place for all publications across media outlets and relevant content created in the form of blog posts and other thought-leadership articles. That’s exactly what they’ve been using their online newsroom for, with great results.

Ready to create the best online newsroom?

With dedicated PR tools, your press page can easily make the list of the best online newsrooms. Take the first step and create your newsroom website.

The post 7 Outstanding Online Newsroom Examples to Get You Inspired appeared first on Prowly.

In fact, the news section has been an integral part of almost every company‘s main page since the early ’90s. According to the report on "How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories", 98% of companies still use newsroom websites, and 65% of them link directly to their press sites from their main pages.

At the same time, however, many companies don’t keep their press pages up-to-date and have some trouble with the content of their newsroom websites (including the lack of high-quality press materials). If this sounds familiar, you might actually be missing out on the benefits of online newsrooms.  

To help you make the most of your press page, we’re going to cover the following:

• How to create a newsroom website?
• How to organize your press page (in terms of design & layout)? 
• What are the best practices for building online newsrooms?

Let’s get started.

How to create a newsroom website?

You might have heard of a press site, online newsroom, or newsroom website—it’s because press pages have many names. No matter the exact term, all of them describe a simple web page for all your press materials and company news. What’s special about it, though, are the benefits that come with online newsrooms.

To actually leverage these benefits, you need to build a brand newsroom first. Luckily, with modern press room software like Prowly, you can create an online newsroom in just a few steps.

How to build a brand newsroom with PR software like Prowly 

• Once you create an account in Prowly, you’ll find your online newsroom waiting for you. The only thing you have to do is to change the settings so that it matches the look and feel of your brand. 
• In Settings, you’re able to upload your logo & favicon, choose a theme color, and set the title and the URL of your press page. 
• Speaking of the URL: your press page will be based on a Prowly.com subdomain (yourcompanyname.prowly.com). With Pro and Premium plans, you can redirect your press room to your own domain (yourcompanyname.com) or subdomain (press.yourcompanyname.com).
• Now, it’s time to optimize your press page for search engines. Specify your meta title and description, and add a Google Analytics Tracking ID to keep an eye on the performance of your newsroom website. Thanks to custom integrations, you’re also able to integrate it with other tools. 
• Don’t forget to include more information about your company in the footer section, and link to your main page to drive traffic to it. 
• You can also display social media posts on your press page (upon clicking on Social media streams) and add a media kit to it (in the Media kit section).

How to organize an online newsroom 

Now that you know how to build a brand newsroom, it’s time to add press materials to it. Keep in mind that maintaining a press page doesn’t only mean posting press releases on your newsroom website. There are multiple elements of an online newsroom you should take into account when coming up with your press page design & layout:

1. Element of press page design: Company details 

Rumor has it that journalists find it easier to cover the news if they fully grasp who they are writing about. Make sure you include relevant background information on your press page to help them understand what your company does and why should they care about it.

You might want to cover the following: 

- when & by whom the company was founded
- what the company does
- where is it based
- what’s the company size
- who to contact/who’s in charge of inquiries and media requests.

Protip: Include these details in the footer, as well as the „About Us” section of your online newsroom. Make sure they are all accurate!

2. Element of press page design: Press releases 

Since the online newsroom’s purpose is to ”store” your press releases, it should come as no surprise that you will actually need…some press releases. You might decide to publish all press releases that you send to the media, or make a selection of the most relevant ones. 

Whatever you choose, always try to keep them up to date, allowing your audience to follow your latest news and stay informed.

Protip: With Prowly, you can not only build your brand newsroom, but also create and publish visual press releases, and send them to your media contacts.

3. Element of press page design: Press kit 

As a PR specialist, you have probably received more than one request for high-quality materials from journalists. Forget about FTP, WeTransfer, or Dropbox—simply store all your press materials in an online press kit. 

This way, you’re making your newsroom website even more journalist-friendly, with everything they might need to cover a story at their fingerprints.

4. Element of press page design: Social media posts 

To help journalists stay on top of your news, it’s a good practice to feature your social media profiles and latest posts. With digital newsroom software like Prowly, you can easily add your social media streams to your press page.

5. Element of press page design: Follower/Subscriber functionality 

What can truly make managing media relationships easier is letting journalists subscribe to your newsroom website. Be sure to invite all your media contacts to follow your press page, and take into account their feedback when planning & publishing your PR content. 

Online newsroom: Best practices 

Maintaining a press page is not only about posting press releases on your website, right? So, now that you have an idea of a perfect newsroom layout, it’s time to take your press site to the next level.

When building your online newsroom, take into account the following best practices:

Improve the visibility of your press site

With most PR activities going digital, there’s a lot to gain from Search Engine Optimization. All PR professionals should understand how SEO works, and be able to use it to their advantage. By optimizing your press page and all published press releases for search engines, you’ll have a better chance to reach a wider audience and attract journalists who are searching for news, experts, and events to cover. 

Ensure consistency 

My top tip for managing an online newsroom would be to assign just one person to take the lead on content production. Why? This allows for consistency in the tone of voice, as well as the quality of content, which is something that I believe is incredibly important in retaining visitors. - Milosz Krasinski, Managing Director at chillifruit.com

Have a responsive press page design 

Since mobile accounts for approximately half of the web traffic worldwide, you should make sure that your press page is responsive and thus, displays properly regardless of the device used. Mobile-friendliness doesn’t only affect search visibility nowadays but also improves the overall user experience. 

Don’t overcomplicate it

The newsroom should be easy to use, allowing journalists and other visitors to find what they need instantly. Be sure to make it enticing, with eye-catching headlines and powerful visuals, but leave no room for ambiguity. - James Dyble, PR consultant & Managing Director @ London’s Global Sound Group

Keep analyzing and optimizing your PR content 

PR content can constantly be analyzed and optimized. If you integrate your press site with analytical tools like Google Analytics, you will be able to see how well your newsroom is performing (i.e. which press materials are seen or downloaded the most frequently). Draw conclusions from these insights, and keep optimizing the PR content you publish on your press page accordingly.

The post How to Create an Online Newsroom - Best Practices appeared first on Prowly.

Actually, with plenty of brands using online content to engage their audience and earn credibility, it’s not even about sharing your news with the media anymore. A PR content strategy that involves a company newsroom might be necessary to remain competitive.

Then, what is an online newsroom, and what exactly are its functions? Keep reading to find out.

• What is an online newsroom - definition 
• Why have an online newsroom - functions & benefits

What is an online newsroom - definition 

An online newsroom (also referred to as an online press room) is essentially a simple web page whose purpose is to feature all your press releases and company news in one place. Judging by the definition, an online newsroom might not seem like much—but the benefits of company newsrooms can truly surprise you. 

Unlike actual media coverage, an online press room is where you completely control your own narrative and decide what to make public. It’s also a go-to place for all journalists, influencers, potential & existing customers, or even employees who want to see what your company has been up to. 

Let’s face it: journalists still need press releases, fact sheets, and other materials to research and develop a story. By providing easy online access to your media assets, you’re making it easy for them to cover yours. 

Ultimately, the story doesn’t even have to be about your company—but there can still be a place for you in it. A well-organized online newsroom only increases the chances of that. 

…And we haven’t even started with the list of benefits yet. 

Why have an online newsroom - functions & benefits

Many benefits and functions of online newsrooms speak for themselves. If you’re not convinced, here’s why you should have a company newsroom: 

1. A company newsroom helps you draw media attention

Probably the greatest newsroom function has to do with getting media attention. “We need to be thinking of newsrooms in terms of news hubs that act as a repository of sources, information, and industry trends,” said once Wendy Marx, the president of B2B PR and marketing agency Marx Communications. “With journalists often under the gun and pressed for time, let’s make their jobs easier, which in turn makes the chances of us getting ink that much greater.”

Need some data to back it up? Take a look at the Online Newsroom Survey Report:

• 98% of journalists think it’s somewhat important (15%), important (33%), or very important (49%) for a company or organization to have an online newsroom available to the press.
• 98% of journalists say it’s somewhat important (8%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.
• 98% of journalists agreed the ability to search news archives within an online newsroom is somewhat important (10%), important (36%), or very important (52%) to their work.  

Protip: Make the journalists aware of your online newsroom and your content calendar. Ask your media contacts about the type of stories they’re likely to cover, invite them to follow your company newsroom (or even subscribe to it), and take their feedback into account when planning your PR content.

2. An online newsroom helps you build brand awareness

Your company newsroom can not only help you get media coverage but also build brand awareness in the process. If you keep your online newsroom up-to-date, you can easily show the public what you’ve been up to and how you’ve progressed. 

Protip: A build-it-and-forget-it attitude doesn’t do the trick anymore. Be sure that your newsroom always has a few interesting pieces of information that journalists can use to write a great article about your brand, including eye-catching press releases, a press kit, and a detailed description of your company. 

3. With an online press room, you can gain your audience’s trust

Another one of the online newsroom benefits is that it’s not only meant for journalists. Employees, investors, and consumers also use press rooms to research your company. “Newsrooms, in some ways, are simply a natural evolution of social media” – said Carmen D’Ascendis, director of global marketing at Jack Daniel’s. 

Protip: Since over 70% of your consumers want interesting content that brings them closer to the brand and 80% prefer to familiarize themselves with a brand via an article instead of an ad, you can win some serious points with your audience when publishing interesting stories or sharing your social media posts through your online newsroom.

4. An online newsroom gives you more web traffic & more engagement

An increase in traffic from the press room to your company website is definitely one of the online newsroom functions (if you take care of its Search Engine Optimization first, that is). In fact, well-optimized press materials allow you to reach a wider audience and attract journalists who are searching for news, experts, and events to cover. 

Here’s another benefit: 58% of consumers trust editorial content. Let’s take a look at Reebok’s online newsroom, particularly at their Wine Workout content centered on a millennial mom, April Storey, who showed how people could exercise with household items, like wine bottles.

Reebok’s posts saw tremendous success on social media. Refinery29 picked up the story, and the above Instagram post saw 7500 likes and 1400 comments. Reebok further boosted their engagement by utilizing the Wine Wednesday trend that’s big on social media. On YouTube, for example, it had nearly 25 K views. Reebok’s partnership with Storey came after her #WineWorkout video went viral with 19m views.

Protip: Determine the value you’re delivering to your audience and let it shine through your company newsroom.

5. A company newsroom can save you time & money

Still not sure why you need a company newsroom? Consider that you can treat it as your information management system, investor relations HQ, a crisis management communication center….You name it. 

Now, this won’t happen overnight, but once the hard work is done, you will be able to quickly provide all necessary press materials to journalists, editors, and anyone else who’s interested. This saves you a lot of time when managing media relations. Speaking of—check out how you can manage media relations with Prowly.

Protip: Don’t forget to analyze and measure the impact of your content. Track your visits and engagement, monitor its performance across social, and make sure you keep improving.

Let your company benefit from an online newsroom 

With the purpose and functions of an online newsroom crystal clear, it should be easier for you to start creating your own company press room. If you still need some guidance, check out our simple guide to building a newsroom from scratch. And, of course…

The post What Is an Online Newsroom & Why Do You Need One? appeared first on Prowly.