Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more.
Unfortunately, Muck Rack pricing is impossible to find on their website. Based on research and user reviews, though, we estimated its cost.
Given that you're Googling their pricing, you probably want to buy a powerful PR software platform without straining your budget. Naturally, we want to help you find the answer to your question and introduce Prowly as a smart alternative. Ready when you are.
Looking for a Muck Rack alternative?
Try Prowly completely free for 7 days on a platform that has everything you need for PR.
- All-in-one platform: Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more
- Transparent Pricing: Plans start at $258/month
- Comprehensive Monitoring: Track the web, social media, print, and broadcast mentions
Muck Rack pricing
Unfortunately, Muck Rack doesn’t publicly display their pricing. Despite having plans shown on their page, pricing is undisclosed, and you're required to contact a Muck Rack representative for more details.

However, based on our data and third-party sources, we estimate that Muck Rack costs an average of $15,000 annually.
Key takeaways:
- For a basic, 1-user subscription, expect to pay around $5,000 per year and up.
- The average price of a Muck Rack subscription is around $15,000 per year.
- The most expensive Muck Rack plans can cost $50,000 per year—or more.
- More affordable alternatives, like Prowly, start at $258/per month.
The final cost will mainly depend on the number of seats, features, limits, and how well you negotiate.
What Muck Rack customers are saying
Based on our research and third-party websites, we've estimated the costs of Muck Rack based on recent data.
Here's what real people are saying about how much they pay in 2025 on Reddit.
One user mentions paying $25,000 per year for 5 users and another claims he pays an eye-watering $53,000 per year for 7-9 users.

Other users mention lower prices around $10,000 for subscriptions with fewer seats, with one user even claiming he was quoted $5k for a basic, one-seat plan.




Ultimately, pricing will greatly vary depending on the type of plan you choose. While the most basic plan seems to start at $5,000, users have mentioned paying 10-fold for more advanced plans.
With plans not being transparent and users claiming discounts and negotiating down prices, it can be frustrating to know if you're not overpaying for the service.
Compare Muck Rack to alternatives
If you’re keeping your options open, Muck Rack alternatives offer the same features, such as media monitoring, media databases, PR outreach, and more.
Provider | Pricing | Contract length | # of contacts | Free trial |
Muck Rack | Around $15,000/yr* | Yearly only | >300,000 | No |
Prowly | From $258/mo | Monthly or yearly | >1,000,000 | Yes (7 days) |
Meltwater | Around $15,000/yr* | Yearly only | >380,000 | No |
Cision | From $10,000/yr* | Yearly only | >1,400,000 | No |
Propel | From $2,400/yr | Yearly only | >1,000,000 | Yes |
Agility PR | Undisclosed | Yearly only | >1,000,000 | No |
Roxhill | Undisclosed | Yearly only | Undisclosed | Yes |
Prowly
Prowly starts from $258/month billed annually and offers an all-in-one PR tool, an extensive media contacts database, and similar features to Muck Rack. Users can select monthly or yearly subscriptions or try the platform for free with a 7-day trial.

Cision
More expensive tools like Cision can cost over $10,000/year. These numbers are based on annual plans, so if you’re looking for a monthly subscription (which is most likely unavailable), expect to pay extra.
The difference between Muck Rack and its competitors can be found mainly in their pricing, media database quality, additional features, and customer support. In another post, we've covered a more in-depth comparison of Muck Rack vs. Cision vs. Prowly.
How does Muck Rack compare to Prowly?
The main difference is in the pricing plans – Prowly offers flexible pricing plans to suit any organization, whether big or small. Depending on the features you're after, Prowly might be a better choice if you don't want to spend too much on PR software.
Muck Rack | Prowly | |
Pricing | From $10,000/yr* | From $258/mo |
Easy free trial signup | No | Yes |
Media database size | >250 thousand | >1 million |
Press release creator | No | Yes |
Press release distribution | Yes | pitching, sending press release through email, following up |
PR CRM | Yes | Yes |
Online newsroom | No | Yes |
Media monitoring | Yes | Yes |
Email analytics | Standard | Advanced |
Support | Very responsive | Very responsive |